of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solution between two extremes
Disclosing information about a client
somewhere between revealing every detail and revealing nothing
international events and terrorism, passenger demand will be extremely lower than before, so their business will have trouble.
There are competitors in regional airlines and there are competitive factors in this industry such as fares, capacity, customer service, route, flight schedules, models of aircraft, safety records, reputation of brands, promotion and facilities in aircraft things like t
model, which spans product design, manufacture, distribution and retail.
The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women's wear. First venturing into international markets in 2001, UNIQLO now has worldwide operati
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
디지털 사진 사업에서 경쟁력을 키우는 것을 주된 목적으로 삼고
모든 산업을 디지털 분야와 관련되게 정리
Health group: 이익창출 하지 못하는 건강제품관련사업 정리, 의료 이미지 사업만 남김
Chemical group: chemicals 발명과 생산을 접고, open market에서 chemicals을 사기시작
Information system group: 포토카
Model at the Level of Task Delegation.
Descriptive vs. Analytic Models.
Internal vs. External Knowledge.
Generic vs. Instantiated Models.
Individual vs. Shared Mental Models.
Differences in mental model is based on several different causes:
Variations in the situation that trigger the mental model
Mental models change over time
Different people show different mental models for
principle class, we learned many things related practical marketing strategy. So we wanted to apply what we learned about marketing to real Apple Ipod’s. This term paper mainly concerns about core concept and strategy by Apple – mission statement, STP analysis, external – internal analysis, and 4P analysis.
II. Mission Statement of Apple Computer
Q. 1 - Apple’s mission statem
International Financial Reporting Standard) and ISA (International Standard of Auditing) which all auditing firms should follow (In Korea the K-GAAP and the K-GAAS were doing that role). These could be considered as ‘job descriptions’ written in a general level. Deviating from these Standards caused great social cost, making legislations such as the Act of External Auditing on Corporations to
4. Starbucks in the Beginning (before 1999 ~ 2000)
At that time, all fields of coffee market, Market share was about instant coffee 58%, coffee mix 24%, can coffee 13%, take-out coffee and brewed coffee 5%. And many customers were accustomed to tastes of vending machine coffee. So it was difficult to change their tastes.
Those tastes stated to change after appearance of American coffee. And i